Reading Time: 3 minutes

Binance officially announces its presence in Europe.

Binance Jersey is to provide secure and reliable fiat-to-cryptocurrency trading of Ethereum and Bitcoin with the British Pound and Euro in Europe and the U.K.

The cryptocurrency exchange announced on the 15th January that it has launched a new exchange, Binance.je, which is positioned to give an advantage to the European economy at large.

The exchange has published the latest information on its official blog.

According to Wei Zhou, Binance CFO, “Expanding the cryptocurrency exchange markets with fiat currencies in the European region is opening new economic opportunities for Europeans as well as freedom from looming Brexit uncertainty where the pound and euro are also in concern. Through Binance Jersey, we want to help bridge the crypto-fiat channel for Europe and the U.K. as part of our global expansion to support broader cryptocurrency adoption.”

Binance believes that launching its presence in the European market will help motivate more people to start using cryptocurrency in the region.

Zhou further disclosed that there is already an existing legal and regulatory framework which makes it easier for Binance Jersey to operate.

It is hoped that Binance Jersey would compete favourably with others in the market by utilizing its own advantage in banking even as they promise to abide by the cryptocurrency regulations that obtain in the island.

On its official Twitter handle, @binance, the company simply tweeted, “Official Launch of #Binance’s EUR/GBP Fiat Exchange – http://Binance.je

Reacting to the pleasant news of the launch, some of the followers are expressing their delight to see Binance come to Europe. A user with the handle @kallgorr, wrote “Brexit = No; Binance = Yes”

In addition, another user with the handle @Crypt_Malone, also expressed his feelings this way “Good start to a Wednesday morning Nice work @cz_binance, you da man.”

About Binance

Binance is currently the largest cryptocurrency exchange by trade volume and one of the fastest globally, with users from over 190 countries and regions. It has the capacity to process 1.4 million orders per second. The platform is easy to use, highly robust and secure.

The Binance blockchain ecosystem is made up of Exchange, Info, Trust Wallet, Research, Charity, Launchpad, Academy, and Labs. Binance has its own token, Binance Coin (BNB), that is currently worth $6.07 USD and it is ranked in the 13th position on the Coin Market Cap, with a market capitalization of $784,258,655 USD.

Since its launch in July 2017, Binance coin has remained highly sought after by cryptocurrency investors because of the high premium attached to the exchange.

In early April 2018, the market cap the token stood at $1.4 billion. Unfortunately, the recent price losses suffered by all cryptocurrencies resulted in it shedding some weight. Nevertheless, it still remains in the top 20 coins on the market.

About Binance Jersey

Binance Jersey provides digital asset management services to users across the globe. Besides, it offers a reliable and secure platform for trading of Bitcoin (BTC) and Ethereum (ETH) with Euro (EUR) and British Pound (GBP).

The launching of Binance Jersey gives Binance the opportunity to expand its territory as well as help stimulate the interest of the European market in cryptocurrency trading.

We like to hear from you. Do you see this launch as Binance’s way of dominating the crypto ecosystem? Please share your view using our comment section below.